Privacy Policy
Effective Date: September 28, 2025
1. Information We Collect
We collect information to provide and improve our services for Advertisers, Publishers and App users. Data types include:
- Personal Information (Advertisers/Publishers): Name, company, contact details and billing information necessary for account management and payments.
- Non-Personal & SDK Data: Device model, OS version, IP address, advertising identifiers (IDFA/GAID), app usage events and interactions with rewarded ads (clicks, installs, completions). Where possible these are pseudonymized or aggregated for analytics.
2. How We Use Your Information
We use data to:
- Operate and maintain the AdPlayX platform and SDK.
- Personalize and target advertising and measure campaign performance.
- Detect and prevent fraud, and ensure policy compliance.
- Provide support and send service notifications.
3. SDK, Cookies & Third-Party Tools
Our SDK collects runtime events described above to enable rewarded advertising. We, and our partners (advertisers, measurement providers, ad networks), may use cookies, local storage and similar technologies. These tools are used only according to your consent choices. For analytics and marketing tags we implement a consent gate — tags only load when consent is given. We also support IAB TCF for CMP integrations and can read/wrap consent strings for programmatic flows.
4. Legal Bases & International Transfers
Where applicable (e.g., GDPR), our legal bases include consent, legitimate interests for fraud prevention/analytics, and performance of a contract (for billing). We may transfer data to service providers across jurisdictions — when required, we use contractual safeguards (e.g., standard contractual clauses) to protect data.
5. Your Rights
Depending on your jurisdiction you may have rights to access, rectify, portability, restriction, deletion, and to object to certain processing. EU residents may withdraw consent and exercise rights via our contact details below. California residents can use our “Do Not Sell My Personal Information” link.
6. Data Security
We employ reasonable administrative, technical and physical safeguards. No system is perfectly secure — please review this policy as we may update it and will notify you of material changes.